# 18/3, 9th Main, 3rd Block, Jayanagar,
Bangalore, Karnataka - 560011
This new Program is designed to learn how to make a business desirable for customers, financially viable for stakeholders, and feasible to build and deliver to the world. Instead of writing a static business plan, the learner will learn to design rapid prototypes to test and iterate business concepts. Whether for new initiatives and ventures inside an existing business or organization, or for an entrepreneur ready to bring a startup to life, this course will help them de-risk your business ideas and craft a sustainable business model that is rooted in the people they wish to serve.
As the average lifetime of companies shrinks because of the increasingly connected and competitive economy characterized by an accelerating pace of technological change, business design becomes more and more of a bridge between business strategy and business management. It allows leaders to imagine and communicate future states of their business in a compelling and visual way. Being a business designer goes beyond the gut-feeling of being entrepreneurial and is based on the science of Different Design, Economics and Engineering frameworks.
After competition of the course, the learner will be able to design and manage strategies in the various areas of a company to make added value for a business and increase its revenues. Furthermore the learner will be ready to take on these duties within a company either directly or from a consultancy or strategic design studio. This PGP will allow them to work in innovation departments, managing the doubts of the future and including innovation strategies. They will also develop an entrepreneurial mindset that will permit them to design businesses or form start-ups.